For businesses that seek to draw in more leads and customers online, some of the metrics that ordinarily come up in reports are visits and page views.
However, these aren’t what matter to the business at the end of the day – conversions do.
The problem here is that conversions aren’t necessarily ‘preloaded’ with your analytics profile or account, and you may not get access to other data, so you may lose information if you haven’t set up the goals properly.
Fortunately, there are tools, other than Google Analytics, which you can use to set up goal tracking, thereby getting you the key data points you need to spot new opportunities to boost revenue and cut costs altogether.
We’ll look at two of these tools: Leadpages and ClickMagick.
Leadpages is an online tool that allows you to gather email subscribers, by providing a variety of templates useful for webinars, lead magnets, and landing pages, all of which help grow email lists.
This isn’t to mean that Leadpages is an email marketing software like Mailchimp or Infusionsoft. It helps get more subscribers, but you cannot send regular emails to your emailing list.
However, with Leadpages, you can grow your list using its high-converting landing pages and use a different service or tool to send out regular communication via emails.
ClickMagick, on the other hand, is a tracking app that tracks clicks in real time.
A great example of using ClickMagick is when you run a link through the tool before you post it on social media, in an ad, a guest post, or whatever inbound marketing means you use.
ClickMagick creates a tracking link for you with a tracking code you can install on your website, and track incoming traffic individually.
The system uses a redirect engine that captures traffic information prior to sending it where it should go.
How to Track Conversions With Leadpages?
Leadpages tracks data automatically so that you can get insight into how your forms are performing.
The tool can count conversions anytime visitors submit forms on your page, but, if the Leadpage has multiple forms, the total number of conversions are calculated for the entire page.
The conversion rate therefore reflects the number of opt-ins you have compared to the unique views, which is calculated as conversions divided by unique views to derive a conversion percentage.
Note: Leadpages currently only counts form submissions as conversions, so if your call to action leads to another URL or a sales page or survey, other than the Leadpages form, then you need a third party analytics platform to track conversions.
Among the conversions that Leadpages doesn’t track includes:
- Forms embedded in an HTML widget on your page
- Standalone Leadboxes embedded on your page like those in the Leadboxes tab
- Button clicks leading to an external URL such as a shopping cart, other URL or a Leadpage
Using Third Party Analytics with Leadpages
You can use a third-party tool to track code like Google Analytics and Facebook’s Pixel, so as to get more data on your pages and forms.
However, doing this can cause issues on your pages or Leadboxes so ensure you configure your tracking code accordingly. Some services also calculate metrics differently so the numbers may differ.
To track each page, check the Drag & Drop page which has a set of global Page Tracking settings on the left sidebar as shown below:
For the Standard Builder, navigate to the Leadpage Options as shown below:
How to Track Conversions With ClickMagick?
Tracking your clicks with this tool is pretty straightforward, though it is dependent on your tracking system and what you’re promoting.
In this case, you need to create tracking links or add a piece of code to all your pages so that the tracking system can track all of your visitors.
A good tracking system will calculate your tracking ROIs for you automatically, once your tracking system is set up.
The tracking pixel is the standard for tracking conversions, like sales and opt-ins, and it is simply a bit of HTML or Javascript code from your tracking platform, added to the page the user sees after completing the action you’re tracking.
With ClickMagick, all you need to do to track the conversion is cut and paste the tracking code to the page users are redirected to after entering their email address, and you’re done.
Once the code is in place, you can get statistics like the percentage of visitors who opt-in to your list or complete other actions, and you can start testing and optimizing.
If you sell different products with complex funnels, you need to track exact order amounts for each sale, and this is done by tweaking the tracking pixel code.
For example, with ClickMagick, change the “&amt=” part and set it to the actual order amount before adding it to your page. So if the products costs $100, set it as “&amt=100.00” in the pixel code.
Do the same for other amounts such as upsell or downsells.
If the products you sell have varying prices, use a ‘token’ to represent the order amount, which on ClickMagick will be modified to your code to include “&amt=[amount]”.
That code will allow your shopping cart to automatically replace the amount in brackets on the tracking pixel with the actual order amount per sale, so the exact order amount is logged.
And that’s how you track conversions with Leadpages and ClickMagick.
Crystal is a freelance blogger and copywriter from USA. One of her specialties is writing informative blog posts on topics relating to business, entrepreneurship and digital marketing. She is also a lover of books, films, nature and all things interesting, weird and wonderful